Tetris Case Study

Sarah Bullock Graphic Designer

Company History

Tetris was created by Alexey Pajitnov, a programmer. He was inspired by another game called Pentominos, and brought Tetris to life in 1984. The name came from the different pieces each having four blocks, combining the Greek word “tetra” and “tennis” which is his favorite sport.

The idea behind Tetris is to be able to create order out of chaos, just like the real world. When we shop or want to organize something around the house, we tend to think about how each piece will fit as to not take up a ton of space. This is called the Tetris Effect.

Logo Sketches

All ideas start with pencil and paper, they don’t need to be perfect but it helps to get our ideas down. The various ideas I created, implemented blocks within the logos. I wanted to include the game within the logo, while the other ideas have a more modern look.

Sarah Bullock Graphic Designer

Sketches into digital

From pencil and paper to stylus and drawing tablet, I wanted to turn some of my ideas into digital works. This way, I can see which design would fit the company more and whether I should have color or black and white.

Sarah Bullock Graphic Designer
Sarah Bullock Graphic Designer
Sarah Bullock Graphic Designer
Sarah Bullock Graphic Designer

Static Moodboard

Sarah Bullock Graphic Designer

Dynamic Moodboard

Tetris Booklet

Sarah Bullock Graphic Designer

Please click here to see my booklet

Original Logos

Sarah Bullock | Tetris Logo
Sarah Bullock | Tetris Logo

Tetris’ logo that is located on the tab of their website, that has the “T” block.

Tetris’ logo that is located throughout their website, that does not include the “T” block.

Revised Logo

Sarah Bullock Graphic Designer

My rebrand of Tetris’ logo. I wanted to use their blocks to “build” and recreate their logo.

Additional Comments

All Tetris blocks in the revised logo, background on the webpage, and the company history image were created from myself.